Taking Care of Business
How Big Business Has Hijacked Climate Talks
November 29, 2009
By Oscar Reyes
Oscar Reyes’s ZSpace Page
A new realism has emerged. Climate change is no longer rejected as a bogus theory the economy can ill afford. Instead, it’s a business opportunity.
A flower blooms under a floodlight. It is projected on to a huge screen, behind a panel of expensively suited executives. A CNN business correspondent struts up and down a catwalk, excitedly thanking UN Secretary General Ban Ki-moon and the ubiquitous Al Gore. The scene of this corporate love-in? The World Business Summit on Climate Change.
‘The fact that I flew here to sit on a panel for one and a half hours, then I´m flying straight back to the US, is an example of our commitment to environmental sustainability,’ boasts Indra Nooyi, CEO of PepsiCo, blissfully unaware of the irony of her statement. Her fellow industry representatives make similar claims about just how energetically they are saving the planet.
This is the new face of the climate business…