Clicktivism is ruining leftist activism
Reducing activism to online petitions, this breed of marketeering technocrats damage every political movement they touch.
Digital activists have gone online and adopted the logic of the marketplace.
A battle is raging for the soul of activism. It is a struggle between digital activists, who have adopted the logic of the marketplace, and those organisers who vehemently oppose the marketisation of social change. At stake is the possibility of an emancipatory revolution in our lifetimes.
“In promoting the illusion that surfing the web can change the world, clicktivism is to activism as McDonalds is to a slow-cooked meal. It may look like food, but the life-giving nutrients are long gone.”
“Against the progressive technocracy of clicktivism, a new breed of activists will arise”